Affiliate Marketing                       

affiliate- the publisher/salesperson in an affiliate marketing relationship.

affiliate directory- a categorized listing of affiliate programs.

affiliate forum- an online community where visitors may read and post topics related to affiliate marketing.

affiliate fraud- bogus activity generated by an affiliate in an attempt to generate illegitimate, unearned revenue.

affiliate marketing- revenue sharing between online advertisers/merchants and online publishers/salespeople, whereby compensation is based on performance measures, typically in the form of sales, clicks, registrations, or a hybrid model.

affiliate merchant- the advertiser in an affiliate marketing relationship.

affiliate network- a value-added intermediary providing services, including aggregation, for affiliate merchants and affiliates.

affiliate software- software that, at a minimum, provides tracking and reporting of commission-triggering actions (sales, registrations, or clicks) from affiliate links.

exclusivity- contract term in which one party grants another party sole rights with regard to a particular business function.

payment threshold- the minimum accumulated commission an affiliate must earn to trigger payment from an affiliate program.

return days- the number of days an affiliate can earn commission on a conversion (sale or lead) by a referred visitor.

super affiliate- an affiliate capable of generating a significant percentage of an affiliate program's activity.

two-tier affiliate program- affiliate program structure whereby affiliates earn commissions on their conversions as well as conversions of webmasters they refer to the program.

Email Marketing

email- the transmission of computer-based messages over telecommunication technology.

email marketing- the promotion of products or services via email.

ezine- an electronic magazine, whether delivered via a Web site or an email newsletter.

ezine directory- directory of electronic magazines, typically of the email variety.

HTML email- email that is formatted using Hypertext Markup Language, as opposed to plain text email.

opt-in email- email that is explicitly requested by the recipient.

pass-along rate- the percentage of people who pass on a message or file.

permission marketing- marketing centered around obtaining customer consent to receive information from a company.

sig file- a short block of text at the end of a message identifying the sender and providing additional information about them.

viral marketing- marketing phenomenon that facilitates and encourages people to pass along a marketing message.